Commitment title:

Taking lessons from Nairobi summit and incorporate in our existing community based Notun Din program in the selected upazilas of Bangladesh

Commitment description:

SMC is implementing an innovative community mobilization program called Notun Din with USAID support through three implementing partners in 65 Upazilas of 17 districts of the country where family planning performance is comparatively lower and child mortality is higher. The program has two components - community mobilization and community sales agent (CSA). Through the community mobilization component, the community mobilizers disseminate messages on four core heath packages mostly to rural women. The information packages contain messages on Healthy Timing & Spacing of Pregnancy (HTSP), The First 1,000 Days Care, Adolescent Health and TB Prevention and Management. Following are the community mobilization activities: Advocacy meeting with community-level influentials to generate support for the program at the community level Group meetings with married women of reproductive age (MWRA) and caregivers of children School health program to reach students with adolescent health messages.

Mode of engagement:
  • Programmatic action
    SMC will reach majority of the adolescent through school health program to creat awarness on menstrual heigine management as well as limited information related to reproductive health by 2021
Commitment to be actioned in: Bangladesh
Submitted from: Bangladesh
Submitted by
Social Marketing Company
Thematic area
Achieve universal access to sexual and reproductive health as a part of universal health coverage (UHC)
Commitment category

(4) Access for all adolescents and youth, especially girls, to comprehensive and age-responsive information, education and adolescent-friendly comprehensive, quality and timely services to be able to make free and informed decisions and choices about their sexuality and reproductive lives, to adequately protect themselves from unintended pregnancies, all forms of sexual and  gender-based violence and harmful practices, sexually transmitted infections, including HIV/AIDS, to facilitate a safe transition into adulthood.